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SM Entertainment in Deficit for the Past Two Years
Friday, March 13, 2009 Korea

In the morning of March 13th, South Korean media reported that the past two-year deficits for Korea's SM Entertainment company reached around to 1.62 billion won for the year 2008.

According to reports, SM's profits from TVXQ, Super Junior and Girls' Generation net grossed 43.4 billion won. Despite this, there is still a deficit of 1.6 billion for the year.

However, profits for SM in 2008 has grown 30% compared to 2007, but because of BoA's entry into the American market, and because most of SM artists are groups, each event required much more travel/transportation fees and personal management fees than usual. Therefore, despite there was a higher revenue in 2008, SM still reported a deficit year-end.

SM has full confidence in pulling out of deficit at the end of 2009. With BoA's first album in the American market, and the Korean activities for Super Juniors and Girls' Generation, SM's financial situation must improve.

That article has been a source of a lot of discussions and from a word from our wonderful staff I found out that some have even declared that "SM is lucky to have the Gee craze". I guess the article and those comments have driven me in to writing a semi-expose in regards to them.

In response, I think it's best to state that "SNSD are superbly lucky to have the SM dirty tactics team on their side".

This "Gee craze" has been the biggest self orchestrated "craze" to ever have graced our humble planet. Everything about it was so "text book" and predictable, their marketing team knows what to do yet unfortunately, probably due to pressure, their timing is their downfall.

What happened with Jang JaYun was a supreme tragedy, yet it should have at least opened the eyes to some, of the dirty, disgusting and downright despicable world of show business. Not everyone is lucky enough to be under a large label that doesn’t have to send out their stars to get gigs, but it also doesn’t mean that the reason they have to do that is not obvious. The simple fact that the small rate companies force their talents to meet with execs is because some companies have such "pull" that it's hard to get a chance to break in, however talented a talent truly is.

It’s unfair; the sordidness of their actions is unforgivable, but that only cracks the door open in to the world of showbiz. What I’m getting at is, a company such as SM, big name label, with big name stars under its belt, should not be in the red for such a long time. Logically, it doesn’t make sense.

SM is a public limited company; they have shareholders, a board of directors to answer to and a lot of artists that bring in money. Just looking at the market without looking at the details, SM should be raking it in. The SK market is tiny compared to others, but a lot of the stars take a large share of the wealth that goes in to that industry. So doesn’t it make sense, that since SM is a Korean company, a part of the Stock Market, that if they have such a large share of the industry, why aren’t they getting any profit?

It's been going wrong for years, but SM has been keeping afloat for a few talents... namely, Super Junior, DBSK and BoA. Those artists have been in demand ever since they had their rise to fame. Super Junior has been split up in to plenty of sub groups, done a lot of solo work and sent abroad, but the point is, that nearly all of them have had steady jobs and large opportunities through out. The Yen has always been stronger than the Won to some extent, and DBSK and BoA make a lot of money in Japan, yet they are under contract with Avex. So, a percentage goes to Avex naturally, BoAs Avex contract probably means that SM do get to keep more than they used to, since BoA has been in Japan for a long time and guarantees a hit, DBSK is just starting to pay back what they owe to Avex per se. What that basically means is, although DBSK and BoA make a lot of money in Japan, the majority does not make its way back to Korea, not forgetting how long it took the boys to make it in Japan.

I know I’m taking a while to explain things, but y'all need to have the facts straight in order to get to the real point. With their biggest acts out of the country or subsequently out of "action", they needed someone to pull some weight in the industry and keep the SM name alive and kicking. And that was, dun dun dun, SNSD. SNSD was doing well in the beginning and getting them their money from their market audience, even pulling in from different target audiences with their well hidden pedo-bait theme but with a "girl power" song to start with. You can really see the downfall pretty much after 2 months of their debut. I must admit, SM had a good idea where they were going, but they were sloppy with their training and picking out the "right" members. They pretty much missed what they were so successful with with Super Junior. I don’t know if you guys remember way back when, but when Super Junior first debuted there were a lot of things said similar to "why do they have 12 members, what are they trying to hide? They must all have little talent...” or along the lines of. Yet Suju went on to prove their worth as individuals and as a group. When they first came out, I was actually really impressed, yes the number was ridiculous, and the debuting of such a large group was bold, but they offered something some groups couldn’t... An opportunity for most young girls in their target audience to find a guy to their liking, be it one or all 12 (later 13), it was a genius marketing strategy, developing a group to suit most tastes with different images for all.

Anyhow, in essence, SNSD were meant to be a female version of Super Junior, yeah SM do that a lot, but that was their idea from the get go, but somewhere down the line, SM realised that their target audience was simply not gonna cut it. They found that they were attracting a clientele that was going to not simply buy their merchandise from time to time, but do it as obsessively as the fanboys. The FanAjoushis.

Now, I’m not saying that they didn’t plan to bank on them form the beginning, far from it, they were bound to get a percentage from that target audience seeing their choreography and image. But not to the extent that they had found out, SM discovered that the over 30s market was willing to not only spend some money on their girls, but a heck of a lot. So you can say, that SHINee was a direct result of that discovery too, it's all in the debut song. And it explains their sudden introduction to the music scene.

Ok, I swear Imma get to it all now, the biggest reason why SNSD have been pushed on to us so much, and that all goes back to Dream Concert. Often I have to detach my fan bias to see things in the business sense, and once I do, I can tell why SNSD are being shoved down our throats more now. Actually, my fan bias has nothing to do with my business mind... :p Now, Businesses rely a lot on their public image to make money; they rely on the favor of the public in order to keep making a profit. You've heard it a lot no? That the fans make the idol, the public favor makes the President, the customer is always right? So, when something as large as Dream Concert happens where your "talent", is silenced by the majority of the crowd, something doesn’t bode well, does it? I'm not going in to the reasons behind DC, cos that's been done to death, but I'm going to show you the SM Entertainments side to DC.

Simply put, it was an utter disaster, similar to the proverbial walls crashing down around you when you come under crisis. People started asking "why", and a lot of things came to question in regards to SNSD. "Why" indeed. SM prides itself in being one of those that are large contributors to the Hallyu wave, they fly in Harvard Business School students for private lectures with old Lee SooMan himself, and MIT, and just recently they claimed that Harvard Law School students were coming to learn the "Gee" dance from SNSD. Since when did Harvard Law have anything to do with SM, or better yet SNSD? I can only draw up one conclusion; SNSD may be their future clients.

Kidding aside, if you try so hard to impress the public and make out as if you are the best, why are you being protested against, in such an unforgiving manner? Dream Concert is the most publicised event in the Kpop calendar; it's free and for a good cause. So why did the youth involved pick for it to be staged at that event, why did the youth involved bother to organise such a large event, such a large cry of disgust and injustice? Those questions were thrown towards SM, the media asked them, the public asked them, and what followed was some shaky responses and twisted propaganda from SM through use of an Mnet "documentary".

Now in the walls of SM, what were they saying? The Board of Directors would have obviously not been happy. After all, SNSD is under the care and management of SM, no one else is responsible for letting things get so out of control, what’s even worse, is that those that protested consisted, in their majority of fans of fellow SM artists. SM were forced to prove themselves, hence the long absence of SNSD afterwards. Prove themselves perhaps to not only the rest of the country, (they’re still a public limited company after all), but to the unbearable pressure of the Board of Directors and other key shareholders.

SM has had failures before, but they have tried immensely hard after the debut of Super Junior to never go down that road again, and have by record succeeded. After all, no one since then has disbanded as of yet, have they? ;) To those that pride themselves on winning, to those that have made a name for themselves as the 'best', they needed to show the world that SNSD were 'forgiven', that those that protested against them were simply acting on petty thought and jealousy. And which they have done, just look at the SMTownLive cover-ups, all of them happened so quickly and with precision, to defend their name and to make themselves look more favorable to those that mattered the most, their investors.

What I’m getting at is, SM does not see SNSD as something so awe-inspiring, something so talented to keep them afloat. SM has started to see SNSD as the company that they desperately want the world to see as successful and thriving. It's a simple psychological insight, the desperation they seem to have with making SNSD look like such a great group, insisting they are the top dogs in the industry, waiting for their key competitors to leave the scene as to strike. It's actually all quite clear when you take the time out to look at it from an objective stance. After all, SM may find it hard to admit, but clearly JYP and YG have grown to such an extent that they stand on the same levels now, as opposed to SM being the top of the hierarchy in the idol business. I guess that’s also translated in to SNSDs inferiority complex to the Wonder Girls.

Yes, SM does sell more CDs, but the other companies make more on digital sales. Key difference, SM pay more on each individual CD made, what with all the gifts sent out with them and the numerous versions. But, the truth still stands; SM is the one that's being documented of being in debt.

SM can only go down that road for so long, concentrating on the progress of one group and clearing their name has only made their problems worse. As their efforts to make themselves still be seen as "the company to beat", they have neglected other artists and fans. Something that they failed to realise is perhaps one of the most vital reasons of the SNSD boycott and as a result the public shaming of SM Entertainment themselves. It pains me to admit that the DBSK and Super Junior comeback are an indication of that neglect. One can argue till the cows come home that DBSK had sold the most CDs last year and have commendably sold a lot, yet to those that follow the market and spending habits of those in that target audience, they hadn’t sold what they could have. Simply put, whatever number DBSK would have sold, you have to split that up to the versions they released, and that would be 3. Because in essence, the typical fan of the idol market would buy all versions of CDs for sake of support for their artists, for bragging sake or for their collections. So for a true market analyst, they would realise that the demand has declined, now the reasons for this in detail demand more time and attention to do it justice and I'll set that aside for now. In Super Juniors case, it would have to be said that the sign that they didn’t achieve the number one spot immediately, it shows that something is going wrong. After all, aren’t idols meant to take charts by storm every comeback? Isn’t that how you show the true impact of an idol?

My point I guess in this article is to show you guys just what a gesture like Dream Concert can really have, and to not always trust simply the media representation and publicity stunts that are thrown around. As a PLC, a company in the Kosdaq, SM need to try and seem like they’re always getting the most attention, that their stars are making the biggest impact in the industry. Lately, when you notice them overcompensating with SNSD, and orchestrating with media propaganda the "Gee craze", that is a clear indication that they’re making up for something that was so damaging.

Every little moment and action of defiance counts. ;) And SM is paying for it and failing to see the right answer to all their problems, as simple as it is, their fans should be their number one priority. If they continue down this path, they will be dragging down what took years to build, and self-ruin is nothing to brag about

credit: bento_box @ STAND
http://standintl.motionforum.net/news-rumors-to-share-post-here-f2/smes-girls-generation-t2230.htm

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Bento box bilang kalau artikel tentang kedefisitan SME ini udah jadi bahan perbincangan di mana-mana, bahkan menurut salah satu staff STAND, ada yang ditambahin embel-embel "beruntung SM punya GEE craze alias demam GEE". Tapi bento box berpendapat bahwa pernyataan yang cocok adalah " beruntung SNSD memiliki tim taktik kotornya SM di pihak mereka" (dan gue setuju banget akan pernyataan ini). Bento box berpendapat bahwa Gee craze adalah sebuah contoh sempurna untuk "demam" yang dibuat-buat di bumi kita yang tercinta ini XD. Segala sesuatu yang berhubungan dengan "demam" ini sangat “text book” dan bisa diprediksi.

Maksudnya text book di sini adalah semua orang bisa tau dengan jelas dan bisa ngikutin taktik kotornya SME jika tau formulanya. Analoginya seperti kayak kalian ulangan. Kalau kalian belajar, pasti bisa ngerjain kan?
Tim pemasaran SME tau apa yang harus mereka lakukan, tapi sayangnya nih, timing yang mereka pilih kelak akan menjadi kehancuran bagi mereka.

Selanjutnya bento box mengatakan kalau peristiwa bunuh dirinya Jang JaYun adalah sebuah tragedi yang luar biasa, yang seharusnya juga membuka mata kita tentang betapa kotornya dunia showbiz itu. Begini, tidak semua orang beruntung bisa debut di bawah perusahaan besar yang sudah punya nama yang gak perlu terlalu giat mempromosikan artis baru mereka. Berkat nama perusahaan itu, semua orang tetap akan aware sama si artis baru. Walaupun begitu, bukan berarti perusahaan besar tersebut tidak melakukan promosi sama sekali kan? Tau bedanya ya?

Pada akhirnya, perusahaan kecil itu akan “memaksa” artis-artis asuhannya untuk memenuhi target perusahaan mereka walaupun mereka tau itu akan sangat sulit karena beberapa perusahaan punya daya tarik yang luar biasa sehingga sebenarnya gak mungkin mereka bisa bersaing dengan perusahaan-perusahaan tersebut, tak peduli seberapa berbakatnya si artis yang berasal dari perusahaan hiburan berskala kecil . inilah ketidakadilan dalam dunia showbiz…

Bento box kemudian mengatakan sebuah perasaan sebesar SME yang mempunyai bintang-bintang besar di dalamnya, seharusnya gak mungkin mengalami masa-masa “berbahaya” seperti ini, dalam artian mengalami defisit. Secara logika, hal ini gak masuk akal.

SM adalah perusahaan public terbatas yang pasti punya pemegang saham dan jajaran direksi untuk dimintai tanggung jawab, dan tentunya artis yang mendatangkan banyak uang. Cuma dengan melihat selera pasar di korea aja, SME pasti mampu kok menguasainya.
Pasar Korea Selatan itu gak besar sebetulnya, tapi industri yang paling mendatangkan banyak uang adalah industri entertainment atau showbiz dimana para artis tersebut bekerja. Jadi apakah masuk akal jika SM Entertainment yang adalah sebuah sebuah perusahaan Korea dan katanya punya saham besar di industri showbiz, dikabarkan tidak mendapat keuntungan (malah rugi)?

Sebetulnya krisis ini udah berlangsung sejak lama, tapi toh SM tetap bertahan berkat beberapa artis bernama Super Junior, DBSK, dan Boa. Kita semua tau betapa artis-artis itu laris manis sejak mereka populer gila-gilaan. Super Junior walopun udah sering dibag-bagi menjadi sub group,nyanyi solo dan sering dikirim ke luar negeri, tapi intinya masing-masing personel punya potensi dan kesempatan besar untuk bisa bekerja per individu, betul?

Mata uang yen sellau lebih tinggi nilainya dari won pada saat-saat tertentu, dan Boa dan DBSK menghasilkan uang yang banyak di Jepang walaupun mereka berada di terikat kontrak dengan Avex selama mereka di sana. Jadi, persentase pendapatan mereka sebagian besar masuk ke kantong Avex. Dalam kontraknya Boa dengan Avex, mungkin aja sekarang SM udah dapet bagian yang lebih banyak mengingat Boa di jepang udah lama banget dan albumnya bisa dijamin bakal laku keras. Begitu pun dengan kontrak DBSK, yang memang sedang bersinar di Jepang sana.
Intinya, walaupun DBSK dan boa menghasilkan uang banyak di jepang tapi sebagian besar uangnya tidak masuk ke kantong SM, apalagi mengingat perjuangan DBSK yang cukup lama membangun karier di Jepang.

Bento box sengaja ingin kita melihat dulu fakta-fakta seperti ini karena ini akan berhubungan dengan point utama dari editorial ini. Ok, kita lanjut yah~
Jadi dengan berkariernya asset-aset terbesar mereka di luar negeri, SME butuh seseorang atau sebuah group untuk membuat nama SM tidak terlupakan…and guess who he chose? Yup, SNSD!
SNSD sebetulnya cukup sukses di awal karier mereka dan tentunya menghasilkan uang buat SME, bahkan menarik fans dari berbagai target audience dengan image pedo-bait mereka yang tersembunyi dan dengan lagu bertema girl power . Nah disinilah kehancuran SM Entertainment dimulai.

Menurut bento box, arah SM dalam menetukan karier ke 9 vewek ini bagus, tapi mereka ceroboh dengan masa training SNSD dan dalam pemilihan member SNSD. Karena mereka sudah sukses dengan SUJU, makanya mereka jadi gak hati-hati. Mungkin kalian ingat kalau di awal karier, SUJU sempet diragukan kualitasnya dan banyak orang mempertanyakan kenapa member SUJU banyak banget. Tapi toh kemudian SUJU membuktikan diri mereka berbakat baik secara individual maupun secara grup. Diakui bento box bahwa ketika SUJU keluar, dia sangat kagum karena dia menyadari bahwa SUJU menawarkan sesuatu yang kadang tidak dimiliki oleh grup lain; Sebuah kesempatan dimana cewek-cewek yang menjadi target audience mereka, bisa bebas memilih satu cowok dari SUJU (atau 13- 13 nya sekaligus) yang mereka suka… itu adalah sebuah startegi marketing yang jenius, mengembangkan sebuah grup berisikan cowok-cowok yang cocok bagi selera gadis manapun dengan image yang berbeda-beda…

SNSD tadinya dibentuk sebagai SUJU versi cewek, tapi kemudian SM menyadari kalo target audience mereka (yang kebanyakan adalah fanboys) gak bisa membuat dia mendapatkan untung besar seperti yang dia mau. Lalu mereka menemukan fakta bahwa mereka telah menarik calon klien yang tidak hanya rela membeli merchandise yang berhubungan dengan soshi dari waktu ke waktu, tapi juga rela melakukan apapun seperti halnya fanboys.. calon klien itu adalah FanAjoushis alias Om-om….
Sebetulnya hal ini sudah dipertimbangkan oleh tim SM sebelumnya; mereka tadinya sudah berencana untuk meraup keuntungan yang sebesar-besarnya dari om-om ini melalui koreografi mereka dan image mereka sebagai perawan imut yang polos.

Tapi kemudian SM menemukan fakta yang mengejutkan lagi bahwa pasar (baca:target audience) berusia 30 tahunan bukan hanya bersedia menghabiskan segelintir uang untuk cewek-cewek ini, tapi BANYAK BANGET uang. Jadi bisa dibilang SHINee juga adalah salah satu hasil dari penemuan itu, bisa dilihat dari lagu debut mereka (Noona, you’re so pretty).

Setelah berbicara panjang lebar (dan membuat saya setengah mati menerjemahkan artinya), akhirnya bento box akan membahas pokok dari editorial ini.

Kita semua tau betapa SNSD seakan disodorkan ke muka kita semua akhir-akhir ini, betul? Kayaknya berita yang ada di situs-situs berita Asia semuanya berhubungan dengan SNSD, bahkan sampe hal gak penting sekalipun (cerita Sooyoung tentang Jaejoong?? Please deh…). Fellow Antis, itu semua dilakukan SM untuk tujuan tertentu dan tujuan itu balik lagi ke insiden Dream Concert.. oh yes, that very incident~ menurut bento box, bisnis banyak bergantung dari image seseorang di mata publik untuk menghasilkan uang; fans yang membuat seseorang menjadi seorang idola, seperti halnya presiden dipilih berdasarkan calon yang disukai publik. Jadi ketika sesuatu yang besar seperti Dream Concert protest terjadi pada idola kita, ketika mereka diberikan silent gtreatment oleh sebagian besar penonton, pasti ada sesuatu yang tidak benar kan? Bento box gak akan membahas alasannya, karena udah basi. Namun kita akan lihat tragedy Dream Concert ini dari sisi SM Entertainment.

Kita semua tau betapa silent protest itu adalah sebuah bencana buat SNSD apalagi SME. Orang mulai bertanya “kenapa” dan pertanyaan lain muncul berkaitan dengan SNSD. Untuk mengatasi bencana ini, SME sebagai salah satu kontributor dari demam Hallyu agtau Korean wave sengaja terbang ke Harvard Business School dimana tuan Lee Soo man sendiri memberikan pengajaran bagi mahasiswa di sana. Baru-baru ini bahkan muncul kabar bahwa Harvard Law school akan datang jauh-jauh dari Amrik untuk belajar koreonya GEE dari SNSD…. OMFG~ sejak kapan Harvard Law School ada urusan sama SME apalagi SNSD? XD
and they come all the way around just to learn the GEE dance? XDD seriously, soo man you’re just too much~

lebih jauh lagi, bento bos mempertanyakan, kalau Soo man berusaha keras membuat publik terpesona oleh SNSD dan membuat kesan seakan mereka yang terbaik sejak awal, kenapa dia malah diprotes? Dream concert itu adalah event luar biasa besar dan diadakan secara gratis untuk tujuan yang baik, Jadi kenapa kaum muda yang yang terlibat dalam protes itu mmeilih event tersebut sebagai waktu yang tepat untuk melakukan aksi protes? Kenapa kamu muda yang terlibat mau repot mengatur event sebesar itu untuk menunjukkan kejijikkan dan teriakan minta keadilan dari mereka? Pertanyaan-pertanyaan itu dilontarkan pada Lee Soo Man, baik publik maupun media, dan sebagai responnya, dirilislah Mnet documentary sebagai propaganda SM.

Sekarang di dalam gedung SM sendiri, apa sih yang terjadi? Yang pasti jajaran direksi tidak sennag sama sekali. SNSD itu ada di bawah pengawasan SME yang pastinya merka harus ikut bertanggung jawab terhadap segala yang terjadi. Dan yang membuat keadaan semkain parah, para pelaku aksi protes itu juga adalah fans dari artis SM yang lain. SM mengalami masa krisis sejak saat itu, terbukti dengan lamanya masa hiatus SNSD. Tidak hanya untuk membuktikan kepada publik, mereka juga harus meyakinkan jajaran direksi dan pemegang saham kunci.

SM pernah nyaris gagal sebelumnya dalam kasus Super Junior tapi toh pada akhirnya mereka sukses terlepas dari kegagalan itu. Dan mereka berpegang terus pada keyakinan ini untuk tetap mempertahankan SNSD. Karena itulah, demi nama besar yang sudah mereka bangun selama bertahun-tahun, SM perlu menunjukkan pada seluruh dunia bahwa SNSD “dimaafkan”, bahwa protes yang dilakukan oleh para FC di dream Concert hanya didasari oleh kecemburuan dan pikiran yang tidak penting. Dan hal itu sudah SM lakukan. Ingat SM Town media cover-up? Semuanya dipenuhi kebohongan untuk membela nama SNSD dan juga SM serta untuk membuat mereka terlihat lebih disukai, yang pastinya penting untuk menyenangkan investor mereka.(karena kalo enggak, bisa kabur semua investor-investor itu~)

Sejujurnya SM tidak pernah memandang SNSD sebagai salah satu aset mereka yang berharga dan membuat nama SM melambung tinggi. SM mulai memandang SNSD sebagai sebuah “perusahaan” dimana mereka ingin dunia melihat mereka sebagai sesuatu yang sukses. Ini adalh sebuah pandangan psikologi yang sederhana, terlihat ketika SM menunggu semua pesaing potensial SNSD pergi meninggalkan arena “pertarungan” Cuma iuntuk menimbulkan kesan bahwa SNSD itu grup yang hebat.

Walaupun begitu, SM harus mengakui bahwa JYP dan YG terus berkembang menjadi perusahaan hiburan yang selevel dengan SM. SM memang menjual lebih banyak CD, tapi perusahaan lain menjual lebih banyak lagi melalui digital sales. Perbedaan yang paling nyata, SM membayar lebih untuk setiap CD yang dibuat, yang dilengkapi dengan hadiah-hadiah special di dalamnya dan bermacam-macam versi. Tapi toh kenyataan berbicara; SM lah yang terlibat utang. Bukan perusahaan lain…


SM bisa aja terus-terusan melakukan strategi ini, berkonsentrasi pada satu grup dan berusaha membersihkan nama mereka…walaupun itu akan mmebuat keadaan SME menjadi semakin buruk. Kasihannya, sebagai usaha mereka untuk tetap dilihat sebagai perusahaan yang harus dikalahkan, mereka jadi meninggalkan artis mereka yang lain dan juga fans mereka; sesuatu yang mereka lupakan dan bisa jadi adalah sebuah faktor utama mengapa dream Concert boycott terjadi…

Bento box kemudian menunjuk kepada DBSK dan SUJU comeback sebagai indikator dari ditinggalkannya idola-idola tersebut. Siapapun bisa berdebat dengan mengatakan kalo DBSK menjual album terbanyak tahun lalu, tapi bagi mereka yang mengikuti perkembangan pasar dan tau seberapa besar biasanya target audience SM mengeluarkan uang buat idolanya, mereka akan sadar bahwa angka penjualan tersebut masih jauh dari yang mereka bisa dapatkan.

Secara sederhana, berapapun jumlah album yang telah dihasilkan oleh DBSK, kita tetap harus membagi jumlah tersebut sesuai dengan berapa versi album yang mereka rilis. Misalnya angka penjualannya 500.000 kopi dan album Mirotic DBSK ada 3 versi ya kita harus membagi 500.000 dengan 3. Karena tipikalnya fans, kebanyakan dari mereka itu pasti beli bermacam-macam versi dari album idola mereka entah untuk koleksi, sebagai bentuk dukungan terhadap idola, dsb. Betul gak?

Jadi bagi mereka yang betul-betul menganalisis pasar, mereka akan tau kalo permintaan sudah mulai berkurang. Dalam kasusnya SUJU, kalian para ELF bingung gak kenapa SUJU rada susah dapat posisi nomor satu di berbagai chart musik? Padahal biasanya, grup diola itu akan langsung meloncat ke permukaan ketika mereka melakukan comeback, apalagi ini SUJU yang udah setaon lebih hiatus.
Gimana tuh Lee Soo Man?

Akhirnya bento box menyimpulkan editorialnya kali ini dengan berkata bahwa Dream Concert itu betul-betul memiliki pengaruh besar pada SME dan agar kita jangan langsung percaya pada perwakilan media dan aksi publisitas yang dilempar kemana-mana. Sebagai perusahaan besar, SM punya “beban” untuk tetap dapat perhatian dan agar orang tertap berpendapat bahwa bintang-bintang mereka membuat pengaruh besar dalam industry showbiz. Hal ini bisa dilihat dari everything-about-SNSD dimana-mana dan dibuatnya demam buatan “GEE craze” sebagai salah satu propaganda SM.

setiap moment sangat berharga bagi LSM dan dia bersedia membayar untuk itu dan akhirnya gagal untuk melihat jawaban dari permasalahn yang mereka hadapi. Kalau mereka tetap melakukan ini, lama kelamaan semua yang sudah dibangun akan terseret menuju kehancuran yang akhirnya akan menggerogoti diri mereka sendiri…

Cr: Bento box @ STAND
Rough Translation by: soshihater @ SAFE

Kenapa perusahaan sebesar SME bisa sampai defisit iah??
yah kalian bisa jawab sendirikan?
ga ngerti deh kenapa Sooman begitu membanggakan snsd itu!!

FT.ISland

Korean boy band F.T Island is going through some changes. For their latest mini album Jump Up, they're appearing with a new lineup. Oh Won Bin who recently left the group has been replaced by new member Song Seung Hyun. Jump Up features six tracks including the rock ballad "Bad Girl" (Track 1), "Magic" (Track 3) featuring a rap passage by Song Seung Hyun, and "You and Me" with Lee Jae Jin and Choi Jong Hun on lead vocals (Track 2).

www.hancinema.net



umh....

wonbin ga da hiks... Tapi tetep cinta FT ISLAND...
aq bru denger yang bad girl..

yup yup tetep suara khas hongki menghiasi lagu tersebut
dan dari mv nya
tetep jonghoon terlihat memanipulasi umur..
minhwan juga~~

dan hongki

OMO!!! pake anting segala...

nihon no matsuri~~

Nyahahai...XD~~

yupz.. dari judulnya jelas bakalan da j-fest lagi nih~~

JapanZuki Show tanggal 24 maret

band-band yang tampil ada...

Kisaban~Suma~Black Fuji~Pochi Monchi~Kabuki Class~~

whoaaahhh...

Let's headbang minna!!